Your website is a reflection of your business. If your website is not performing well, potential customers might walk away. So, how can you tell your website is running as smoothly as possible and is performing at its best? To help you figure out, the experts of a renowned web design agency in Reno have identified tell-tale signs that your website needs to be redesigned. If this is something that you are interested in learning more about, keep on reading.
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Low Website Traffic
A few indications of web design problems are obvious. If traffic has dropped, it is an indication of an SEO issue. A lot of your may not know this, but you’re the design of your website heavily impacts SEO. The website will drop on the search engines as a result. A drop in the number of visitors to your website is a huge red flag that you need to spend time investigating your website design.
High Bounce Rate
Search engines pay attention to bounce rates. A high bounce rate signals that visitors are not engaging with the page at all. This signifies they closed the page immediately after seeing it and did not view any other pages on the website. Several reasons for a high bounce rate include user interface problems, irrelevant content, or a link that results in outbound website. If your website has a high bounce rate, you may want to consider a redesign by a professional Reno web designer in order to maintain search rankings.
High Exit Rates
The exit rate for a page is the percentage of visitors who click the back button or close the tab. An exit rate does not necessarily mean a page has problems. Visitors can leave a website even if there are no on-page problems. However, an exit rate that is too high could be a sign that people are leaving the page due to design issues.
You can measure engagement using by observing ‘session duration’. Analytics tells us how much time people spend on the website, on different pages, and even how many pages they look at. Even though session duration is not always 100% precise, however, it is still a good metric to measure engagement. If engagement is low, it is time to look into a redesign.
Lack of Engagement
Engagement metrics describe how visitors interact with a website. These metrics can gauge how long and how deeply a user is engaged with a website. If users are interacting with a website, it is the content that the website provides – and that the user is capable of accessing easily – that is providing value.
We hope this blog proves to be useful when it comes to helping you figure out if your website needs to be revamped. Be sure to always be on the lookout for these indications, so that you can make sure that your website is always at its best.